Kabalen named Vice-President of Sales & Marketing

April 1, 2023

A1A Software

Kabalen brings strong marketing and sales experience to A1A

Bruce Kabalen, a crane industry veteran, has been named to the newly created position of Vice President Sales & Marketing. Kabalen comes to A1A Software from Link-Belt Cranes, where he recently retired following a successful 25-year career with the company.

Most recently, Kabalen was the Manager of Marketing and Technical Communications for Link-Belt. During his tenure, he was the driving force in creating the company’s web-based customer portal, where he led efforts to create 3D parts pages and imagery while managing the technical publications group. “In 2008, Bruce was instrumental in the collaborative launch of 3D Lift Plan with Link-Belt to its customers, and again in 2013, to release iCraneTrax as Link-Belt’s telematics solution,” said Tawnia Weiss, President of A1A Software.

“Bruce has been a valuable partner with A1A Software for many years. His vast experience utilizing web-based tools to deliver information and online training is in perfect alignment with the future of A1A Software as we move to application-based platforms,” added Weiss.

Kabalen will apply his knowledge of the crane market to increasing market penetration for 3D Lift Plan, iCraneTrax, and related products. He will also oversee A1A Software’s trade show, advertising, and marketing planning.

“My career has been based in technology with the last 25 years in the crane industry, so I can’t think of a better fit for my skillset than A1A. Our products have always been cutting edge and the new product suite and VR products even surpass what A1A has done in the past,” said Kabalen. “I am really pumped about the prospects and innovations over the coming months and what folks saw at Con-Expo is just the beginning.”